AfricaTells Independent African Journalism
Legal & Transparency

Privacy Policy

Effective Date: May 15, 2026  ·  Last Updated: May 2026  ·  africatells.com
Overview

Our Commitment to Your Privacy

AfricaTells ("we", "us", "our") operates the website africatells.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Site.

In plain language: We respect your privacy. We collect only what we need to run the site, show relevant content, and display advertising. We do not sell your personal data to third parties.

Section 1

Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically when you use our Site.

A. Information You Provide

B. Information Collected Automatically

Section 2

How We Use Your Information

We use the information we collect for the following purposes:

We do not use your information for unsolicited marketing emails unless you have explicitly opted in.

Section 3

Google AdSense & Third-Party Advertising

Our Site uses Google AdSense, a service provided by Google LLC, to display advertisements. Google AdSense uses cookies and web beacons to serve ads based on a user's prior visits to our website or other websites on the internet.

What this means for you: Google may use information about your visits to this and other websites to show you personalised advertisements. You can opt out of personalised advertising by visiting Google Ad Settings.

Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet. For more information on how Google uses data when you use our Site, visit: Google's Privacy & Terms.

Third-Party Ad Servers: We may also feature advertisements from third-party sponsors or media partners. These companies may use tracking technologies to measure the effectiveness of their advertisements. We do not have access to or control over cookies used by these companies.

Opting out of third-party ad cookies can be done at the Network Advertising Initiative opt-out page.

Section 4

Cookies Policy

Our Site uses cookies — small text files placed on your device — to enhance your browsing experience and enable our advertising to function correctly.

Types of cookies we use:

You can control and/or delete cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of our Site. For more information about managing cookies, visit allaboutcookies.org.

Section 5

Google Analytics

We use Google Analytics to analyse traffic and understand how readers use AfricaTells. Google Analytics collects data such as how often users visit the Site, what pages they visit, and what other sites they used prior to arriving on our Site.

Google Analytics collects only the IP address assigned to you on the date you visit our Site, not your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

You can prevent Google Analytics from recognising you on return visits by disabling cookies in your browser, or by using the Google Analytics Opt-out Browser Add-on.

Section 6

Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following limited circumstances:

Section 7

Data Retention & Security

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Contact form submissions are retained for up to 12 months unless you request earlier deletion.

We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. Our Site is protected by Cloudflare, which provides additional security, DDoS protection, and traffic encryption via HTTPS.

However, no method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

Section 8

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

Section 9

GDPR & International Privacy Rights

AfricaTells serves a global readership, including users in the European Union, the United Kingdom, and other regions with comprehensive data protection laws. We are committed to complying with applicable international privacy regulations, including the EU General Data Protection Regulation (GDPR) and the UK GDPR.

Legal Basis for Processing (EU/UK Users)

Where GDPR applies, we process your personal data on the following legal bases:

Additional Rights for EU, UK & EEA Users

Newsletter Subscriptions (Brevo)

AfricaTells uses Brevo (formerly Sendinblue) to manage our newsletter subscriptions. When you subscribe, your email address and name are stored securely in our Brevo account and used solely for sending editorial newsletters you have opted into. Brevo is GDPR-compliant. You may unsubscribe at any time via the link included in every newsletter email.

International Data Transfers

As AfricaTells uses services including Google Analytics, Google AdSense, Cloudflare, and Brevo, your data may be transferred to and processed in countries outside your jurisdiction, including the United States. Where such transfers involve EU/EEA personal data, we rely on Standard Contractual Clauses (SCCs) as recognised under GDPR.

To exercise any GDPR rights or raise a data protection concern: Contact us at info@africatells.com. We will respond within 30 days. EU/UK users also have the right to contact their national data protection authority.

Section 10

Children's Privacy

AfricaTells is not directed at children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected] and we will delete such information.

Section 11

External Links

Our Site may contain links to external websites that are not operated by us. We have no control over the content, privacy policies, or practices of third-party sites and accept no responsibility for them. We encourage you to review the privacy policy of every site you visit.

Section 12

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage users to check this page periodically for any changes. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.

Section 13

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

AfricaTells
Website: www.africatells.com
Email: [email protected]

We are committed to working with you to resolve any privacy concerns in a fair and timely manner.