AfricaTells Independent African Journalism
Editorial Governance

Editorial Standards

The principles, policies, and standards that govern every editorial decision at AfricaTells — from sourcing and verification to independence, AI use, and opinion content.
Effective: May 15, 2026  ·  africatells.com
Introduction

Why Editorial Standards Matter

AfricaTells was founded on a clear principle: credibility is not a marketing position — it is an institutional obligation. Every article, analysis, interview, and opinion piece published on AfricaTells is subject to the editorial standards set out in this document.

These standards exist to protect our readers, our sources, and the reputation of African journalism. They are not aspirational — they are operational requirements that every editor, writer, and contributor must meet.

Our Editorial Commitment: AfricaTells does not aim to report everything. AfricaTells aims to explain what matters — with accuracy, independence, and analytical depth.

Section 1

Core Editorial Principles

All editorial work at AfricaTells is governed by five non-negotiable principles.

Principle 01

Accuracy

All information must be verified through credible sourcing, documentation, direct interviews, official records, or established and trustworthy reporting. AfricaTells shall never knowingly publish false information.

Principle 02

Fairness

Subjects of critical reporting must be given a fair opportunity to respond before publication. We distinguish clearly between news and opinion. We do not report exclusively from a single perspective when a story has multiple dimensions.

Principle 03

Independence

Editorial decisions must remain independent from advertisers, sponsors, political interests, governments, and external pressure. Advertising partnerships do not and shall not determine editorial direction.

Principle 04

Transparency

Conflicts of interest must be disclosed when relevant. Sponsored content is always clearly labelled. When AfricaTells makes an error, we correct it promptly, visibly, and with a clear correction note.

Principle 05

Attribution

AfricaTells properly attributes all quotes, data, reporting, images, research, and third-party material. We maintain zero tolerance for plagiarism or close paraphrasing of others' work without attribution.

Section 2

Sourcing & Verification

Every substantive claim published in an AfricaTells article must be supported by at least one credible, verifiable source. Our sourcing standards apply to all editorial verticals — Business, Top 10 Africa, Diplomatic Corner, and Exclusive Reports.

Acceptable Source Categories

Anonymous Sources

AfricaTells shall protect confidential sources where necessary and ethically justified. Anonymous sourcing should be used carefully and only when all three conditions are met:

Anonymous sources must be described to readers in sufficient contextual detail (e.g. "a senior government official familiar with the matter") so that readers can assess the basis of the claim. AfricaTells will never use anonymous sourcing as a shortcut to avoid responsible verification.

Social Media as a Source

Social media content — including posts, statements, and videos from public figures — may be cited when verified as authentic and relevant. Social media rumour, unverified claims, and community speculation shall never be treated as reportable fact without independent corroboration.

Section 3

Editorial Independence

AfricaTells editorial operations shall remain institutionally independent from all commercial, political, and external influence.

Commercial Contact: All advertising and sponsorship enquiries are handled exclusively through the commercial team at editorial@africatells.com and are kept separate from editorial operations.

Section 4

Artificial Intelligence & Technology Policy

AfricaTells recognises that AI tools have a legitimate role in supporting journalism workflows. However, the use of AI is strictly governed to protect editorial integrity and maintain human accountability for all published content.

Permitted AI Uses

Prohibited AI Uses

AI Editorial Policy
AfricaTells maintains zero tolerance for unacknowledged AI-generated content published as original journalism. All editorial judgment must remain human. All facts must be verified. AI-generated inaccuracies must never be published.

Exception — Top 10 Africa: The Top 10 Africa vertical is produced with the assistance of SemiAI, AfricaTells' in-house intelligence tool and editorial desk. All SemiAI-assisted content is reviewed, verified, and approved by AfricaTells editors before publication. SemiAI operates under AfricaTells editorial standards and does not replace human editorial judgment.
Section 5

Plagiarism Policy

AfricaTells maintains zero tolerance for plagiarism in any form.

Writers found to have plagiarised content will be subject to disciplinary action, up to and including removal from the platform. Published plagiarised content will be corrected or retracted with a clear editor's note.

Section 6

Diplomatic Corner Standards

AfricaTells' Diplomatic Corner covers African diplomacy, foreign policy, geopolitics, and multilateral affairs. Content published under this vertical is held to the following standards:

Content AfricaTells Will Not Publish

Section 7

Exclusive Reports Standards

AfricaTells' Exclusive Reports vertical publishes original investigations, executive interviews, leadership profiles, and premium long-form journalism. Content under this vertical is held to the highest editorial standards:

Section 8

Editorial Contact & Complaints

Readers, sources, and subjects who have concerns about AfricaTells editorial content — including alleged factual inaccuracies, unfair treatment, or breaches of these standards — may contact our editorial team directly.

Editorial Enquiries:
Website: www.africatells.com/contact
Email: editorial@africatells.com

For correction requests, please see our Corrections Policy. AfricaTells is committed to responding to editorial complaints in good faith and in a timely manner.