AfricaTells is a premium African business intelligence and leadership journalism platform founded to serve Africa's emerging decision-making class — executives, investors, diplomats, policymakers, entrepreneurs, and globally minded African professionals who require credible, analytical, and strategically relevant information about the continent.
We launched on May 15, 2026 with a clear and deliberate editorial identity: AfricaTells does not aim to report everything. AfricaTells aims to explain what matters. We prioritise clarity over noise, analysis over sensationalism, relevance over volume, and strategic journalism over reactive reporting.
We recognise that Africa's political, economic, diplomatic, and security realities are deeply interconnected. Our journalism focuses on understanding how decisions, policies, investments, technologies, and leadership trends shape Africa's future — and what they mean for the continent's decision-makers today.
To produce credible, intelligent, and impactful journalism that explains Africa's business, leadership, economic, and geopolitical transformations for continental and global audiences.
To become Africa's leading independent platform for business intelligence, leadership journalism, and strategic continental analysis.
AfricaTells is produced by a team of journalists, analysts, and editors with backgrounds spanning African business reporting, international affairs, economic research, and digital media. Our team works across the continent, with editorial operations headquartered in Washington DC, USA.
We are a lean, independent newsroom committed to building one of Africa's most credible and analytically rigorous journalism platforms. Our editorial decisions are made free from political, commercial, or external influence — guided solely by our mission to serve Africa's decision-making class with intelligence, accuracy, and depth.
For editorial enquiries, story tips, or corrections, contact our Managing Editor, Negalegne M. Mandefro, at: editorial@africatells.com
AfricaTells seeks to bridge the gap between journalism, business intelligence, policy analysis, and continental strategic awareness. We are not designed to compete in the overcrowded race for generic breaking news. We position ourselves as a strategic publication — one that serves executives, policymakers, diplomats, investors, and professionals who need not just information, but understanding.
Our editorial identity rests on five pillars.
Deep, analytical coverage of Africa's markets, investments, trade, and economic policy — explaining what happened, why it matters, who benefits, and what implications emerge for Africa.
Profiling Africa's business leaders, corporate decision-makers, and institutional figures with the depth, rigour, and respect their influence deserves.
Understanding Africa as an interconnected continent — not 54 separate countries — and covering it with the regional intelligence that reflects that reality.
Every claim is verified. Every analysis is grounded in evidence. AfricaTells maintains institutional standards that place credibility above publishing speed and clicks.
AfricaTells covers the full breadth of the continent — all 54 nations — with the conviction that Africa's narrative belongs to Africans. We do not filter Africa through external perspectives or reduce a continent of 1.4 billion people to a single story.
AfricaTells operates through four core editorial verticals, each with a clear purpose, a defined audience, and the same uncompromising commitment to accuracy, independence, and analytical depth. Opinion, analysis, and news are content-level labels applied across all verticals — not standalone sections.
AfricaTells is written for Africa's decision-making class — the professionals, executives, and institutions that need not just news, but context, analysis, and strategic intelligence to operate and lead effectively on the continent and globally.
Every article published on AfricaTells is 100% original. We maintain zero tolerance for plagiarism. Our writers produce original work, properly attribute all sources, and are held to editorial standards that prioritise verification, depth, and institutional credibility above speed.
AfricaTells is supported by advertising, media partnerships, and clearly labelled sponsored content. We maintain a strict and non-negotiable separation between our editorial content and our commercial relationships. Advertisers have no influence over our editorial decisions, story selection, or coverage.
We use Google AdSense to display contextually relevant advertising and welcome direct advertising partnerships with brands and organisations seeking to reach Africa's most engaged professional readership. For advertising, sponsorship, and partnership enquiries: sales@africatells.com
AfricaTells operates under a comprehensive set of editorial policies governing accuracy, sourcing, corrections, and ethical conduct. These policies define how we report, what standards we hold, and how we respond when we get things wrong.
Story tips, editorial feedback, advertising enquiries, or partnership proposals — we would like to hear from you.
Contact Us → sales@africatells.com